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Our subsidiary

BI LEI International (Shanghai) Co: our subsidiary in China

In 2012, FIT established a subsidiary in Shanghai, China. The goal is to enter the Chinese market to distribute dairy raw materials and to better learn about the consumer market for a very specific range of finished products with the help of employees who better understand consumer expectations.

Products distributed

 

 

 

 

 

 

Natur’lait pasteurized lactic butter 82% fat

NATUR’LAIT UHT whipping cream 35% fat

FAYINGTE, infant powdered goat milk

Find the address of our subsidiary in China on the contact page. Click here.

The development of the infant milk range

A product adapted to the Chinese consumer

In 2008, the melamine contaminated milk scandal opened a real market opportunity for FIT, which created the Fayingte brand, an infant milk made from goat milk.

A quality product

The baby milk project was launched in 2006. The primary objective is to import a French quality product in China that meets local demand. While consumption of dairy products in China is westernizing, goat’s milk was a good solution for Chinese children. In fact, goat milk is known to have beneficial health effects.

Click here to discover the benefits of goat milk.