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In 2012, FIT established a subsidiary in Shanghai, China. The goal is to enter the Chinese market to distribute dairy raw materials and to better learn about the consumer market for a very specific range of finished products with the help of employees who better understand consumer expectations.
Find the address of our subsidiary in China on the contact page. Click here.
In 2008, the melamine contaminated milk scandal opened a real market opportunity for FIT, which created the Fayingte brand, an infant milk made from goat milk.
The baby milk project was launched in 2006. The primary objective is to import a French quality product in China that meets local demand. While consumption of dairy products in China is westernizing, goat’s milk was a good solution for Chinese children. In fact, goat milk is known to have beneficial health effects.